MIX & MATCH Table

Do you still remember the time when you want to buy something, but there are many alternatives with their speciality, comparing from prices to brands, from externality to practicability. We could have a difficult time making a decision, because every aspect seems to be within our consideration and we are afraid of regret.

There is one way to help and is very useful especially in making a business decision.

Use a MIX & MATCH Table as a guide.

Categories factors, plot out the details and link up the leads.

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First, draw out 3 columns, and label the topic with:

Second, list out the details for the 3 categories and match the potential combinations.

Lastly, ask questions to filter, set the priority for the selection and finalise the decision.

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Let’s try with an example, “Rose, a fresh culinary art graduate wants to be a freelancer”.

Category A | Rose is a skilful chef and baker, good in detailed handmade products.

Category B | Identify the recession-proof market and focus on related industries.

Category C | Problems that relate to her are more on food demands and disparity supplies.

The first combination.

A | Bakery & Pastry

B | Candies Industries + Online Network

C | Instagrammable Desserts

Based on Rose research, candies industries is one of the recession-proof business. Her skills provide her good chance to target office ladies market. She can probably set up a workshop, promote his creative and beautiful candy on social media to attract their attention. Business can spike by providing delivery service aim for tea time hour, build a connection with supporter and ensure continuous creation of dazzling pastry.

The second combination.

A | Bakery & Pastry

B | Education + Advertisement

C | Insufficient Equipment + Events

Rose is a sociable person and enjoys sharing with others. She could be a good teacher having a big market by conducting classes for people to experience baking for many reasons such as insufficient equipment, eat healthily and self-made desserts for celebration. Furthermore, he can arrange classes for different age group, share a happy moment with participant and public to spark their interest by posting on social media.

Many combinations are possible, such as the fusion of 2 former ideas. Having half classroom and half production workplace widen the target market, and spare capacity of production could use to explore the festive gifts market. Rose can come out with many more combination, but he need to weight his best interest and lifestyle he would like to pursue before he made the MOST IMPORTANT decision.

In overall, Mix & Match Table is an evaluation process where we understand ourselves better, unveil the hidden potential around us and help us to see the picture clearly on how we are related to the market. Use the table frequently to improve our flexes, this allows us to make a fast and effective decision.